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When you’re getting ready to sell your home in Leicester, Ma there are simple steps you can take to maximize your home’s buyer appeal. It is important to think of your home as a product that you are trying to market to a wide range of potential buyers. In order to do so, you have to depersonalize the home while maintaining a comfortable and attractive atmosphere.

In order for a buyer to connect with your home, they must be able to picture themselves living there. Your personal items can often hinder this connection because this creates a psychological road block. Good salespeople know that people buy based on emotion, and they use logic to back up the emotional decision they’ve already made. Home buying is no different. Of course there are considerations such as square footage and school district, but the most powerful part of the buying process will be the emotional connection.

It may seem unsettling to have to put away treasured items like family photos, artwork, and mementos, but this step will help you sell your home. A buyer wants to be able to walk around the house and envision how they will live in it.

Here are some items that should be put away before you put your home on the market:

1. Family photos. Photos of weddings and graduations can be a distraction. You want to have a potential buyer imagine their own family moments in the home.

2. Taste-specific artwork and decorative items. Take an objective look at the artwork and décor in your home. If you can’t picture it in a mainstream furniture and home accessories catalog, remove it. Landscape paintings and photographs are acceptable if they are professional quality.

3. Religious items. Many people have very strong feelings about religion and you simply want to avoid putting buyers off due to differences in religious views.

4. Personal grooming items. Put away your hairbrush, toothbrush, and every other personal grooming item in your bathroom or dressing area. These are distracting. Putting them away will also reduce clutter and make your home seem more organized and spacious.

5. Collections. If you have a collection of daggers on your living room wall, put them away. Again, be objective and put away anything that might stand out too much.

Remember that when you put your house on the market you are taking the first step in the moving process. It is the time for you to start detaching yourself from your home. View your house as a product that you are marketing and make it appeal to as many people as possible by taking the steps above.

Recently Featured Home For Sale

Is Your Real Estate Agent in Leicester Ma. representing you properly?

It’s unfortunate when a buyer or seller gets involved with an agent that is more interested in their self-interests than their clients.  This situation came to light recently in a Leicester Ma real estate sale I was involved in so I thought I would write about it.

A Realtor must take classes, and pass an extensive test to get a license; experience and mentorship takes time before the skills necessary to succeed are learned. Sales careers can create conditions that cause an agent to coerce you into purchasing a home that might not be right for you. If your agent seems disorganized and you are not connecting, it might be best to find another person to represent you. A good agent should always advise you to walk away from a home if it is a poor choice.

A creative professional needs to follow through and be attentive to your inquiries through instant messaging, email and phone. They also need to be a problem solver. I have seen many issues arise with financing, inspections, and many other complications that needed to be resolved to meet the goals of the customer. Experience is very important.

A Broker’s knowledge should be evident when you meet, and it should feel like a counseling session. Your ideas and concerns should be shared and when you leave you need to be sure that your agent has your best interests at heart. If you are a buyer, thoughtful questions about your timeframe, the kind of house you like, and what your expectations are need to be discussed. Sellers need careful guidance on marketing strategies, pricing, and listing agreements.

What makes one real estate professional better than another?

My experience has taught me that the best marketing sometimes is great organization, and responding to prospective buyer inquiries. There are lots of “marketing programs” that are really just smoke and mirrors, and typically cost quite a bit of money. Old fashion networking often works best.

Selling real estate is much more than a sales career. It is relationship building, contact management, advisor and customer service all rolled up into one. You are looking for somebody that is much more than a sales clerk.  Look at reviews and make sure that they have a website. A lack of technical proficiency, however, does not necessarily mean that your agent lacks skill. Solid personal skills along with great emotional IQ carry much more weight than a barrage of technology. I have seen many real estate professionals with hundreds of listings most of which were well overpriced. Don’t be fooled by the savvy professional that tells you they have all those listings. It does not mean much if they cannot sell.

Does your realtor have a blog? It is a great way to see how often they post, and what they have to say. Does their website have broken links? Is it professional? This gives you an indication of their organizational abilities.

Ideas for a quicker home sale in Leicester Ma.

After lots of discussion with your family and friends you finally have decided to put your home for sale in Leicester Ma. The thought of pricing your home has created some confusion, but you have a general idea of how much you want to list your home for.

Before you place a For Sale sign on the property you have to make some decisions about who is going to sell your home. Asking too much money for your listing carries risks. You want to get the most money for your home, but setting the price too high can create issues that you might not be aware of. What is a fair and reasonable market price? Will my home appeal to a large segment of potential buyers?

Have I been objective?

Living in a home for many years can create a condition wherein you cannot see the property objectively. This attachment can lead a person to believe that the property might be worth more than it actually is. Getting sound advice about the actual worth of the property by an outsider is a good idea, and an assessment that you should not avoid. Most Realtors will happily give an estimate even if they do not get the listing. Are there any risks if the property is priced to high?

The ripple effect of over-pricing your home.

If your home is over-priced when it’s first placed on the market, the most obvious risk, of course, is that it simply won’t sell.  You may think your home is worth $15,000 more than another house in town, but if the houses are similar the average homebuyer is going to gravitate toward the lower-priced home. Another issue is, even if a buyer were to fall in love with your home and agree to pay $15000 more, the bank would insist on an appraisal to verify that it is indeed worth that amount. If the home was not worth the additional $15000 then the buyer would either make up the price out of pocket or walk away.

Because buyers don’t want to spend more money on a house than they have to, over-pricing your home could cause it to sit on the market for a long time. The longer your home sits, the less likely it will sell. A house is no different than any other item for sale. When potential buyers see that a home has been listed for a lengthy period they assume there is something wrong with it. You do not want your home to become static on the market. Buyers have lots of technology at their disposal, and can easily do their own research.

You only have a short window to make a good impression. Don’t lose that by pricing your home incorrectly.