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When you’re getting ready to sell your home in Leicester, Ma there are simple steps you can take to maximize your home’s buyer appeal. It is important to think of your home as a product that you are trying to market to a wide range of potential buyers. In order to do so, you have to depersonalize the home while maintaining a comfortable and attractive atmosphere.
In order for a buyer to connect with your home, they must be able to picture themselves living there. Your personal items can often hinder this connection because this creates a psychological road block. Good salespeople know that people buy based on emotion, and they use logic to back up the emotional decision they’ve already made. Home buying is no different. Of course there are considerations such as square footage and school district, but the most powerful part of the buying process will be the emotional connection.
It may seem unsettling to have to put away treasured items like family photos, artwork, and mementos, but this step will help you sell your home. A buyer wants to be able to walk around the house and envision how they will live in it.
Here are some items that should be put away before you put your home on the market:
- Family photos. Photos of weddings and graduations can be a distraction. You want to have a potential buyer imagine their own family moments in the home.
- Taste-specific artwork and decorative items. Take an objective look at the artwork and décor in your home. If you can’t picture it in a mainstream furniture and home accessories catalog, remove it. Landscape paintings and photographs are acceptable if they are professional quality.
- Religious items. Many people have very strong feelings about religion and you simply want to avoid putting buyers off due to differences in religious views.
- Personal grooming items. Put away your hairbrush, toothbrush, and every other personal grooming item in your bathroom or dressing area. These are distracting. Putting them away will also reduce clutter and make your home seem more organized and spacious.
- Collections. If you have a collection of daggers on your living room wall, put them away. Again, be objective and put away anything that might stand out too much.
Remember that when you put your house on the market you are taking the first step in the moving process. It is the time for you to start detaching yourself from your home. View your house as a product that you are marketing and make it appeal to as many people as possible by taking the steps above.